In 1987 the Jeep/Eagle division of Chrysler bought out American Motors Corporation (AMC) and realized that American Motors had sold passenger cars under its corporate initials of "AMC" since 1970. Without having a separate brand AMC, Chrysler re-branded the legacy vehicles inherited through the purchase of AMC instead of trying to fold those outside designed products into Chrysler's existing branch structure. The Eagle name was taken from the AMC Eagle, the last of American Motors' wholly U.S.-designed vehicles. The vehicles were marketed primarily by AMC dealers along with Jeep products. Eagle vehicles were sold on the same showrooms as Jeep, as Chrysler had organized themselves into three divisions: Dodge, Chrysler-Plymouth, and Jeep-Eagle. Unfortunately most Jeep buyers were not interested in purchasing the passenger cars offered by Eagle. In 1993, Chrysler launched the Jeep Grand Cherokee as a competitor for Ford's Explorer, and as a result, many buyers who went into the Jeep-Eagle showrooms were either interested in buying the Grand Cherokee, or got distracted from the Eagle cars by the more popular Jeep vehicles. Most of the long-established AMC/Jeep dealers considered the Eagle models to be less profitable than their Jeep business. American Motors had phased out domestic built passenger cars after 1983 and their dealer sales and service expertise was focused on the higher margin 4WD vehicles. Thus Eagle became retracted from the market with only one model going to Chrysler.
Popular Used Eagle Models
Medallion - The Eagle Medallion (also known as the Renault Medallion) was a rebadged and re-engineered North American version of the original French Renault 21 by AMC.
Talon - One of three model names given to a sports coupe that was manufactured between 1990 and 1998.
Premier - A full-sized front-wheel drive automobile featured new technology to improve luminous efficiency of its headlamp system, afford greater styling freedom, and having a rectangular frontal aspect.
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